Quotes about advertising
“Advertising is the life of trade.” Calvin Coolidge
“Advertising is a mixture of flattery and threats.” Northrop Fly
“Advertising is the lubricant of the free enterprise system.” Leo-Arthur Kelmenson
“Advertising is the greatest art of the 20th century.” Marshall McLuhan
“Advertising – “Cave Paintings” of the 20th Century.” Marshall McLuhan
“Advertising is your foot on the gas pedal. It moves the economy forward." Robert W. Sarnoff
“Advertising is a legalized lie.” H. G. Wells
“Advertising is the only thing true in newspapers.” Thomas Jefferson
“Advertising is like knowledge. When there is not enough of it, it is dangerous.” Paul Barnum
“Doing business without advertising is like making eyes at a girl in complete darkness. Only you know what you are doing. And no one else!” Edgar Howe
“Advertising makes life richer: it develops imagination, arouses interest, and shapes taste.” Ralph Sockman
“Advertising is desire in a package.” Victor Krotov
“Advertising pushes people closer to the product. Merchandising pushes the product closer to people.” Morris Height
“The advertiser is the liaison between the product and the way of thinking of the nation.” Glenn Frank
“Advertising is the main reason entrepreneurs have conquered the earth.” James R. Adams
“Advertising is the most difficult type of literature!” Aldous Huxley
“The right advertising can change the world.” Stuart Case
“The ideals of a nation can be easily determined by advertisements.” Norman Douglas
“Promises are the soul of advertising.” Samuel Johnson
“The art of advertising is a black art.” Learned Hand
“If you do not find the product you need in the table of contents, carefully scroll through the entire catalog...” ROEBUCK catalogue, 1897
“Capital dances to the tune of talent!” K.Nordström, J.Ridderstrale
“Chess is as much a waste of intelligence as it is a waste of a person’s creative potential outside the advertising environment.” Raymond Chandler
“You can evaluate advertising using scientific methods. But you won’t be able to create it using these methods.” Leo Bogart
“A great idea can be very difficult to recognize. But she is very easy to kill. Remember this, all those who do not have such ideas.” John Elliot
“A product that cannot be sold without advertising cannot be sold profitably with the help of advertising.” Albert Lasker
“The list of sins attributed to advertising is limited only by the imagination of its critics.” Jerry Kirkpatrick
“Mass Consciousness does not exist in nature. The mass consists of individuals. Therefore, good advertising is always an appeal from one person to another. And advertising that targets everyone touches no one..." Fairfax Cone
“Human brains, expanded by a new idea, will never shrink back to their original size.” Oliver Holmes
“Ultimately, advertising is news. If there is no news, advertising is useless.” Adolph Ochs
“Many people (in advertising) can be much more productive when they drink.
And I myself write much better after two or three glasses of cognac.” David Ogilvy
“If a product doesn’t sell well, it means the idea wasn’t creative enough.” David Ogilvy
“Don't compete with your ad agency on creativity. Why bark if there is already a dog at home? David Ogilvy
“A brilliant idea is usually a simple idea.” David Ogilvy
“Inspiration in advertising is as important as in art!” David Ogilvy
“Our job is to sell the client's product, not ourselves. Our job is to get rid of the “cleverness” that allows us to shine, not the product.” William Bernbach
“Truly creative approaches can increase the impact of an ad tenfold!” William Bernbach
“Advertising is persuasion. And persuasion is not a science. This is art". William Bernbach
“If your advertising is indistinguishable from the rest, it is tantamount to suicide.” William Bernbach
"Our job is to 'revive dead facts.' William Bernbach
“Many small things have become important things thanks to the right advertising.” Mark Twain
“The secret of all great creators is curiosity about life in all its forms.” Leo Barnett
“The danger of advertising is not that it can deceive people, but that it can bore them to death.” Leo Barnett
“There is no permanent success in advertising.” Leo Barnett
“If you have a good advertising idea, even your secretary can write the ad for you.” Morris Height
“Without any blasphemy I will say that advertising, along with the Christian religion, is the greatest driving force in the world. Advertising creates dissatisfaction. People start wanting what they don't have. And without dissatisfaction there is no progress.” Roy Lock
“The best advertising is a quality product.” Alan Meyer
“Product advertising is a completely unnecessary thing. Unless, of course, you are going to make money selling it.” Jeff Richards
“Sex in advertising increases sales. But only if you sell sex. If the consumer does not believe the advertising, it is worthless.” Jeff Richards
“Creativity without strategy is called art. Creativity with strategy is called advertising.” Jeff Richards
“The philosophy of advertising is based on the observation that in every person there are two: one is who he is and the other is who he would like to become.” William Feather
“Good designers rarely make good advertisers because they get carried away by external beauty and forget about selling the product.” James Randolph Adams
“Although advertising is not considered art, it certainly is.” Michael Schudson
“Keep in mind, the war will not end with the next commercial break...” A line spoken by a White House spokesman at a press conference regarding the Gulf War
“Take it for granted that there are days when you are a dove. And there are days when you are a monument..." Scott Adams
“God has thoughtfully deprived man of the ability to know in advance whether a particular thing will sell well or not.” Bernard Miles
“Plow like an ox! Sleep less! And remember about advertising in the media!” our free translation of the English proverb, reinterpreted by Ted Turner himself: Early to bed, early to rise Work like hell and advertise
“Life is full of suffering. Anyone who says otherwise is out to sell you something!” Unknown brilliant author
“We do not dare to do something not because things seem unattainable to us. It’s because we don’t dare, they seem unattainable to us.” Seneca
“I love work, it fascinates me. I can sit and look at her for hours." Jerome K. Jerome.
“What if the world is an illusion and there is nothing? I definitely overpaid for the carpet then.” Woody Allen.
“The doctor gives me two weeks to live. It would be nice in August." Ronnie Shakes.
“The first man to throw a curse instead of a stone was the creator of civilization.” Sigmund Freud.
“Freedom of speech is never more precious than when accidentally hit on the finger with a hammer.” Marshall Lambden.
“We carry out difficult tasks immediately, impossible ones - a little later.” US Air Force motto.
“I couldn’t wait for success and set off without him.” Jonathan Winters.
“Most people are only as happy as they decide to be happy.” Abraham Lincoln.
“The mind speaks, wisdom listens.” Jimi Hendrix.
“Beer is another proof that the Lord loves us and wants us to be happy.” Benjamin Franklin.
“A pessimist sees difficulty at every opportunity; An optimist sees opportunity in every difficulty.” Winston Churchill.
“There are only two infinite things: the Universe and stupidity. Although I’m not sure about the Universe.” Albert Einstein.
“They learn from their mistakes and make a career from others.” Alexander Furstenberg.
“Before, people needed food to survive. Now products need people to function.” Nicholas Johnson
“Advertising leads the horse to the river, but promotion makes him drink.” Nicholas Johnson
“Any publicity is good news.” Marshall McLuhan
“The art of advertising is based on provocation, because it offers a different way of looking at things.” Olivero Toscani.
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David Ogilvy (1911 - 1999)
David Ogilvy was born in England, but found his recognition in America. He opened branches of his company in more than 30 countries and saw himself as a man of the world. David Ogilvy lived a long life; he died in 1999. During his lifetime, he had the opportunity to experience fame and become convinced of the fidelity of his creative and leadership principles.
“The Father of Advertising”, “the most famous wizard in the modern advertising industry”, “the patriarch of the advertising industry”, “a classic of advertising” - these are just a few of the epithets that never tire of being awarded to the brilliant copywriter and founder of the advertising agency Ogilvy & Mather. In the advertising world, the term “Ogilism” is widely used, originating from the books of David Ogilvy, in which he vividly and imaginatively illustrates the essence of advertising and advertising activities. His publications “The Theory and Practice of Selling Aga Stoves”, “Secrets of the Advertising Yard”, “Revelations of an Advertising Agent”, “The Theory of Image”, “About Advertising” were “snatched” for quotes and taken as a guide to action by entrepreneurs and advertisers around the world.
"The buyer is not an idiot: it's your wife"
“Advertising can convince a person to buy a low-quality product, but only once”
“If they talk about advertising, it’s bad advertising. If they talk about a product, it’s good advertising.”
“Big ideas are usually simple ideas.”
“Working with amateurs demoralizes professionals”
“The higher the price, the more desirable the product becomes in the eyes of the buyer.”
“The purpose of advertising is not to entertain the viewer, but to sell him a product.”
“Never create an advertisement that you wouldn’t want your family to see. You wouldn't lie to your own wife. Don't lie to me either"
“Don't compete with your ad agency on creativity. Why keep a dog and bark yourself?”
“One million invested in effective advertising sells more than ten million invested in ineffective advertising.”
“The client gets the advertising he deserves!”
“There is an opinion that any advertising is the engine of trade. Not just any one! Bad advertising is not an engine, but a brake."
“You can't force people to buy your product; you can only interest them in buying this product.”
Thoughts of famous writers
Quotes about advertising and marketing can be found not only in specialized literature, but also in fiction. Some of the statements of such writers as F. Begbeder are proclaimed by entire generations as their slogans. Here are some interesting aphorisms from the authors.
- Advertising does not duplicate life, it is life that duplicates advertising. Frederic Beigbeder (French writer and publicist).
- Advertising is a way to make people want something they have never even heard of before. Martti Larni (Finnish writer, journalist).
- Advertising is perhaps one of the most interesting and difficult forms of modern prose. Aldous Huxley (English writer and philosopher).
- You can show the ideals of an entire nation with your advertising. Norman Douglas (prose writer from Great Britain).
- Advertising is like hitting a bucket of slop with a stick. George Orwell (English writer).
Famous phrases
“The thing I hate most about the advertising industry is that it attracts the smart and active, leaving the stupid and narcissistic as artists.” (Artist Banksy, source: Esquire, Rules of Life)
“Advertising has one goal - to sell a product, everything else is from the evil one” (Raymond Rubicam, founder of the Young & Rubicam advertising agency).
“Please don’t tell my mother that I work in an advertising agency. She thinks I’m a pianist in a brothel.” (Jacques Seguela, genius of political advertising)
“In the pursuit of awards, we forget about relevance. We have become an esoteric brotherhood that thinks more about itself and less about how to change the world." (Jeff Goodby, founder and creative director of Goodby, Silverstein & Partners).
“Advertising is the most exciting thing you can do without taking your clothes off.” Jerry Della Femina (1936)
“Without advertising, the worst thing that will happen is that nothing will happen” - Tom Biscardi
Claude Hopkins (1866-1932)
A well-known advertising pioneer, a recognized master and sales genius, Claude Hopkins spent many years in the very whirlpool of advertising. He systematized and summarized his phenomenal experience in the books “My Life in Advertising” and “Scientific Advertising,” which went through more than a thousand reprints. David Ogilvy said of Hopkins's work: "No one should be allowed anywhere near advertising until he has read this book at least seven times." “I analyzed my offer until I was sure that the advantages were on the buyer's side. Then I would make an offer that people couldn’t refuse.”
“Often, simply changing the headline changes the effectiveness of an ad by 5-10 times.”
“There is only one way to find a solution to your advertising problems - ask your customer. This is the ultimate truth."
“People working in advertising forget about their role. They forget that they are sellers, they are trying to be reformers. Instead of sales, they are looking for applause."
"People don't buy from clowns"
Leo Burnett (1891 - 1971)
In 1935, 44-year-old Leo Burnett borrowed $50,000 and founded the Leo Burnett Company, Inc. with friend Jack O'Kieffe. in Chicago. Burnett's business philosophy was based on his famous quote: "When you try to pick a star out of the sky, you may not always get what you want, but you certainly won't end up with a lump of dirt in your hand." When Burnett decided to open his own advertising agency during the Great Depression, he borrowed $50,000 against his insurance policy and home mortgage. Some of his friends openly told him that he was crazy and would end up selling apples on a street corner in six months. To this they received the following response from Burnett: “No damn thing like that! I will give them away for free." Today, in every Burnett Agency office there is a bowl of apples, which reminds employees of the agency's spiritual father and his vision for the future. The agency still gives away more than 750,000 free apples a year.
“If you want to be original for the sake of originality, then you can show up to work every morning with a sock in your mouth.”
“Any fool can write a bad advertisement, but it takes a true genius not to touch a good one.”
“Advertising is the ability to feel and convey the very heartbeat of a business in words, paper and ink.”
“If you are not noticed, you are left with nothing. You need to be noticed, but without shouting and deception."
“I am one of those who believe that one of the greatest dangers of advertising is not that it deceives people, but that it can cause you to die of boredom.”
“Interest in life in all its manifestations is the secret of great creative people”
“Just make a good ad and money will come.”
