In order to organize sales of your products/services through the VKontakte community, information about them must be conveyed to the target audience. In the group, posts are such a source of information.
A post is a post on the wall of your community. Such posts are seen by subscribers, as well as other users of the social network who may be interested in this information. And if users are really interested in your information, then such interaction with the audience leads to further purchases.
Writing a post is one of the most time-consuming processes in promotion work, since making a post interesting is not easy.
In this article, in the form of a detailed description, we will prepare a real post for a real estate agency, starting from the idea and ending with viewing statistics and conclusions.
General recommendations for creating compelling content in your group
In this section of the article, I will tell you general recommendations that must be followed to ensure that your content is always interesting to your audience:
- Write about the tasks, problems, fears and doubts of your audience
- Alternate post options (images, photos, videos, audio, products, long articles, short ones)
- Publish a variety of content (surveys, sales, viruses, answers to questions, reviews)
- Follow the purpose of the posts and the purpose of the group - lead subscribers to a specific target action.
- Publish posts on a clear schedule, according to the content plan, at the most convenient time for your audience.
- Constantly analyze your group and the information in it through the eyes of your subscribers.
Changes this year
In 2021, a thematic feed appeared. If you talk about something specific: science, technology, etc., there is a chance to get into it and increase the number of people following you. Another innovation is that what causes discussions rises higher in the feed. This is done to attract users to the discussion. The main change in 2021 is the ban on swearing, propaganda of pornography and cruelty. If a social network finds something like this, deletion and even blocking cannot be avoided.
Today I talked about running a public page on VKontakte. We learned how to come up with texts, publish them and add media content, and figured out editing.
How to create a catchy post - an example for a real estate agency
Choosing the purpose of the post
Before you start writing a post, you need to choose a purpose that matches the goal of the group.
Let me remind you that the goal of the real estate agency group is to conclude contracts for real estate services.
The group has one goal, and posts can bring us closer to this goal in different ways. For example, in this example, I want to get the maximum possible interaction with the audience.
What is this for? If the user reacted to the post in one way or another, then the smart feed will consider the topic interesting for him and then, for at least a month, will show him other (selling) publications of our group.
Poll posts work well for the purpose of interaction.
We set the next goal of the post - to obtain the maximum number of answers to the question of the post.
What other purposes of publications might be:
- Like
- A comment
- Message to the Community
- Repost post
- Order a consultation
- Subscribe to news
- Information request
- Cost calculation
Let's think a little about the target audience
In this section, I will quickly write about the target audience, but before promoting any group, the audience must be studied extremely fully and carefully. There are special techniques for this.
Many people underestimate this stage of promotion, and then ask questions - why are there no applications?
Once again, analysis of the target audience is the most important stage of promotion. This is the very beginning, and, as you know, a mistake at the very beginning is the most expensive.
Okay, I’ve gotten myself into a panic, now let’s return to our post.
Let's think about the task facing our audience:
- We decided to expand our housing - it could be an apartment with more rooms or a private house
- They are selecting an apartment, for example, for future rental
- Choosing an apartment for an older child
- Like everyone else, they want to find the best option at the most affordable price.
And this list of tasks must be very long. That's enough for the purposes of this article, so let's move on to the next question.
Choosing what the post will be about
So, we decided that we wanted to shake up the group a little, arrange a survey to get the maximum number of responses. And this, in turn, will lead to the fact that those who vote will be shown our subsequent information.
By the way, our subsequent information will be shown not only to those who voted, but also to those who read the post.
Now you need to decide what to ask.
I like to use survey posts that ask for advice at the beginning of promoting groups. Many people like to express their opinions, just as many people like to know other people's opinions.
Let's remember the first task of the audience - “we decided to expand our housing - it could be an apartment with more rooms or a private house.”
And let’s ask the audience what kind of real estate they would choose: an apartment or a private house and why?
Come up with a title and write a post
Note. We have already done so much, but haven’t written a single line yet!
However, having done this work, the headline is already ready: “When buying a new property, what will you choose: an apartment or a private house?”
And writing the text of the post is also not very difficult. The fasting formula in this case is determined simply:
- Heading
- Introduction
- Pros and cons of a private house
- Pros and cons of the apartment
- A call to answer the question and explain it in the comments.
An example of a post compiled according to the proposed formula
When buying a new property, what will you choose: an apartment or a private house?
Modern people are divided into two camps: some prefer to live in their own house or cottage, while others, on the contrary, are given all the benefits of civilization, so they prefer apartment buildings or residential complexes.
We invite you to consider the pros and cons of both options!
So, a private house:
+ own fenced area and the presence of a personal plot. An undeniable advantage of owning your own home! You can grow flowers or organic vegetables
And yet, you can even put a swimming pool
+ fresh air, even if the house is 5-10 km from the city
+ You can build a house of the size you want. And also expand your apartment, for example, by making an extension or an additional floor
- In winter it is necessary to regularly clear the snow. This is the pain of all home and cottage owners! Get ready: you will need remarkable strength
— in the summer, you will have to carry out repair work, for example, patching up the roof or repairing the fence
— your own home means regular financial injections: when something breaks, you need to buy the necessary equipment
— as a rule, the presence of decent and familiar supermarkets in cottage villages is not provided. As well as nearby hospitals, pharmacies, schools and kindergartens
Apartment:
+ of course, the apartment has all the benefits of civilization: you have centralized water supply, heating and sewerage, and fast Internet, television, telephony
+ proximity to schools and kindergartens, hospitals and clinics
+ playground for children
+ there are places to go in the evening or on weekends: parks, cafes, cinemas, theaters, shopping centers, which are just a stone's throw away
- neighbours. If you have no luck with them, then this is a real problem.
- lack of fresh air
- high cost per square meter
— — — — — — — — — — — — — — — —
Let's discuss!
Vote for the chosen option and please share your opinion in the comments
We are very interested!
Finishing touches
The post turned out to be both useful and interesting. Such a post should attract survey participants.
At the finish line, you need to add a beautiful thematic picture with the text of the question, as well as place emojis.
Next, we set the release time, or publish it immediately.
Here, by the way, is the original of this post - https://vk.com/an.everest?w=wall-165424270_752.
After publication, it is better to pin such a post until another contender for this place appears.
#2 – Profitable Internet profession in 2 weeks
And again about making money on the Internet. But this time the topic is more environmentally friendly than the previous advertising post. Although such a product as mastering a new profession and reaching a new level of income is also becoming obsolete.
Attention (A)
What do we see in this example? First of all, a girl with long legs. They have been proven to work best at attracting attention. After cats and children. Especially with exposed parts of the body).
Secondly, a laptop. This is a very strong cliche, which is used to show the supposedly easy work of a freelancer. On the left side is a clear guaranteed promise of results. The phrase “2 weeks” acts as a title enhancer.
But you could try adding more numbers. For example, how much money do graduates receive at a minimum after mastering this profession? Although it is far from certain that such a headline would be allowed to be shown, it is worth a try.
By the way, you can also enhance your headlines using the amplifier words at this link (opens in a new window).
Yourselfbranding
Note that the same sentence is formulated in both the image and the title. This should theoretically increase conversion, but you need to look at the results of preliminary tests.
Interest (I)
In this block we observe a typical manipulation called the Zeigarnik Effect, which consists of interrupting an action. It is generally accepted that a person remembers interrupted actions better than completed ones. In this case, the text stops at what will happen at the event.
Please note that the registration link comes almost immediately. This placement of the target action is not accidental: it increases conversion.
Yourselfbranding
This is usually done by lead generation specialists from social networks, to whom this work has been delegated.
Since these guys get their money based on the number of leads they attract, they are looking for ways to increase the conversion rate of a selling post. They are of little interest in the quality of the target audience that will come to the webinar.
Desire (D)
This example of an advertising post on VKontakte belongs to “shortreads”. Therefore, this block is quite simple. The “Who is this course for” section describes the current situation of the target audience, and also makes a gentle opening to the client’s pain.
Another thing worth noting is the “Why is it free” block. This provides an understanding that the event is free, as well as an explanation of the reason for such generosity.
The phrase “Can’t wait to get started?” - perhaps not entirely successful, but a trigger that should create a certain background of an artificial shortage of the product.
Action (A)
In this post, the action is presented in three places at once. Twice in the preview and at the end of the text itself. Among other things, there is an attempt to attract additional attention to the target action in the form of a red button. Everything is simple and concise: register using the link. This call works much better than the example above.
Conclusion
Most likely, this is an excellent example of an advertising post for learning a new profession. You can use it if your niche is on a similar topic.
What were the results - statistics
Well, the most interesting thing is what was the result?
At the time of the post, the group consisted of 634 members. And here is a screenshot 3 days after publication (by the way, no advertising was used).
What we see:
- - this means that the post was viewed by more people than are in the group
- 46 voters are 46 potential clients who will be shown our next publications
- – the post turned out to be interesting and many expressed their opinions
- 3 reposts – someone decided to save information about the pros and cons of apartments and houses on their wall
And that is not all! Right after publishing and receiving the first responses, you have the opportunity to contact those who voted, thank you for their participation and offer a discount on your product.
This means that you can get real clients from one post!
Continuing the well-worn topic, this is unlikely to happen after the publication of an anecdote.
In general, the numbers are not large, but many businessmen do not count on huge volumes. It is important to find your niche, establish contact with clients and have fun, and work, and earn money.
#3 — How to make an auto-webinar in 2 months
It is an honor for me to do an analysis of Valera Morozov’s selling post. I met him personally three years ago at one of the conferences in Kyiv. As far as I know, he is very scrupulous about copywriting advertising posts on VKontakte.
A very good example of a post that, although not directly, still advertises a product using the “money for money” formula.
Attention (A)
What attracts attention? First, a specific offer: an auto-webinar in 2 months. Although my experience suggests that this can be done in three days. Apparently this is an attempt to play it safe a little and not make big promises.
We see that the title describes the pain of those who were never able to create their own auto-webinar that would work on autopilot. Also attracting attention (not yet boring) is the amplifier word “master group”. It seems that these are not webinars or trainings, which everyone is already quite tired of).
Interest (I)
In this succinctly presented block, I counted as many as 4(!) amplifiers:
- Auto-webinar funnels. Something that works itself on autopilot, like a money machine.
- TOP 1. The word TOP is an excellent amplifier for a title, but you don’t need to use it very often.
- In 2021. There is also a time limit here. In 2021 it works, but in 2021 it is unknown.
- Scaling. This is one of the enhancers of our list of 560 words)
To increase the conversion of the advertising post, a link is inserted at the very beginning of the text. And then it gets more interesting.
Desire (D)
The very first paragraph contains both a unique offer and an artificial shortage in the form of only 10 places in the master group.
The master group content is then sold. I don’t know what the results of this advertising post are, but my experience in the information business tells me that people don’t buy the course content, they buy the result.
We also observe several triggers for increased desire. Here they are: only 10 people, the ability to delegate technical setup, start date. Offer time limits are one of the most powerful tools that work great and will continue to work as long as marketing exists.
Action (A)
A call to action to increase conversions is presented twice: at the beginning and at the end of the post. You need to register and go through an interview. This filter is a separate trigger for creating limited supply. A very subtle move.
The only thing that confuses me personally is that you need to follow a link that takes the client from the social network to the landing page. It has been noted that switching from a social network to a third-party resource slightly reduces conversion. But again, let's remember the main rule of any advertiser: “You need to test!”
Conclusion
An excellent example of how to create artificial scarcity and time limits in advertising posts on VKontakte. It also contains an excellent filter for fans of the magic “money” button. The description of what will be inside subtly hints that you will have to plow in!
What kind of posts are there and what else can you write about in the group?
You won’t only publish polls in your group. It's boring to say the least.
In theory, you should have a content plan that schedules the publication of posts by date. Creating a content plan is not difficult when you have something to write about.
So what should I write about? Write about the tasks, problems, fears, doubts of your target audience. Such content will always be interesting to her.
You can provide various information in Posts:
- about your product/service
- about new arrival
- promotions or competition
- ask readers' opinions
- maintain or create interest in your topic
- and a number of other points.
All this information in the context of the problems and tasks of subscribers, as well as in all possible post formats, will form your content plan.
What types of posts are there?
- survey reviewed
- post with direct sale of a product/service
- promotion or discount in honor of ... (Teacher's Day, for example, for all teachers) ...
- useful post (also similar to what was discussed in this article)
- post with an invitation to a free consultation
- post with an answer to a frequently asked question
- viral content
- customer review post
I suggest you use the reasoning algorithm presented in this article to create posts. Use the recommendations in this article and...
Good luck and inspiration!
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Read in continuation of the topic “How to promote (promote) a VKontakte group? 4 steps to 100% result"
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Examples of advertising posts on VKontakte - 10 samples (+ structure)
I’ve long wanted to look at examples of advertising posts on VKontakte, but I never got around to it. After all, I had to collect bit by bit the best and worst examples of what caught my eye. Sometimes you can really find a good example and apply it to your business.
If you want to run advertising on a post in contact, then be sure to implement the structure that is given in this material. This will strengthen your offer and make it stand out from your competitors.
At the end of the article, we will analyze how to use examples of competitors’ advertising posts for your business. After all, knowledge is knowledge, but no one can cancel the practical benefits of the material read.
- What is an advertising post on VKontakte
- Structure of a selling post
- #1 - How to increase income?
- #2 – Profitable Internet profession in 2 weeks
- #3 — How to make an auto-webinar in 2 months
- #4 - How to attract subscribers cheaply
- #5 – Example of a viral advertising post (my experience)
- 5 unsuccessful examples of posts
- How to use advertising posts on VKontakte
Let's immediately agree that we will analyze the advertising that is shown directly in the news feed. The advertisement that goes to the left side is a topic for a separate analysis. After all, there are slightly different rules for composing selling texts.
Online course “The ABCs of VKontakte promotion”
I want to present the system that I developed for beginner SMM specialists and targetologists, as well as entrepreneurs who want to promote themselves. The system is called “The ABC of VKontakte Promotion” and it will give you the opportunity to get the same wonderful results.
Online course “The ABCs of VKontakte promotion”
In 20-30 days you will test the product, competently package the community, begin systematically publishing catchy posts, introduce free promotion methods and, of course, launch advertising. The trick of the course is that you start with advertising and this will allow you to get your first sales 5 days after the start of training. And then confidently implement the rest of the course recommendations.
The system can be mastered in three different ways, depending on the level of training and the level of feedback:
- Tariff “Dawn”
- Tariff “Sunrise”
- Tariff “Zenith”
As a result you:
- Find out how customers behave in a group and understand the logic behind making a purchase decision
- Create a sales goal and a strategy for achieving it
- You will conduct a reliable analysis of the target audience and find out what is important to them in your offer (Who has difficulty analyzing the target audience?)
- You will analyze your competitors and find their best ideas, as well as unsuccessful solutions.
- Pack the group taking into account the received data
- Run test advertising and you can get your first sales within 10 days after the start of training
- Using a secret method, prepare 100 catchy titles for posts in 1 hour (Who always has difficulty with post topics?)
- Prepare a monthly content plan using a template
- Learn to write 8 types of posts using catchy formulas
- Create an unexpected, secret announcement for those who have joined your group
- Learn to write advertising texts using proven formulas
- Learn to use parsing and gather interested audiences for advertising in different ways (Who doesn’t know what kind of beast Parser is and would like to master it?)
- Launch advertising in 4 options: carousel, universal post, post with a button, advertising in stories
- Create an advertising strategy for the month
- You will actively communicate in the chat between students and mentors
- Learn how to simultaneously test advertising creatives in real time to let the best ones go into further work and save your budget
- learn to test different audiences to spend your advertising budget only on interested people
- learn and learn how to apply the secret tricks of the SMM-Vzlyot agency and special cases that can dramatically increase the statistics of advertising campaigns
- learn to keep control and work with multiple advertising campaigns
- learn how to make money from promotion. I will share information from my experience: how to start, where to find clients, how to evaluate work, how to prepare reports
Results
In today’s review, I told you about the most effective and efficient, in my opinion, options for designing VKontakte posts. Using this information, you can not only significantly increase the number of subscribers in your groups, but also grow as an SMM specialist. Try, test, look for compromises and find the ideal promotion methods. Don’t forget to satisfy the needs of the target audience of your communities, and then you will be successful! In the comments under this review, I ask you to share your own experience with posts, tell me which design options gave the greatest return on your projects, and which turned out to be just a waste of time. Subscribe to blog updates, and see you soon!
If you find an error in the text, please select a piece of text and press Ctrl+Enter. Thanks for helping my blog get better!
Bonus
Choose the appropriate tariff on the ABC of VKontakte Promotion website https://smmvzlet.bitrix24.site/ and receive:
- additional discount of 1000 rubles on any tariff, which can be used as an advertising budget,
- promo code for 7 days of free use of the parser.
To do this, go to pay on the website “Tariffs with a 24-hour discount” (https://smmvzlet.bitrix24.site/biznes22/) or write the code word “I want a discount on the course” in messages from the advertising agency community “SMM-Vzlyot” (https ://vk.com/vzletsmm) and you will be guided on choosing a tariff and payment.
Sincerely,
Pavel Mokerov - head of the advertising agency "SMM-Vzlyot"
Pavel Mokerov - head of the advertising agency "SMM-Vzlyot"
